Content, design, campaigns, email, search, video and social media
Top 10 AI Tools for Marketers
The AI tools marketing teams use to plan campaigns, create content and reach customers. Each entry links to the maker's site.
An editorial selection, not a ranking from independent testing. Features and prices change often, and most of these offer a free trial, so test them on your own campaigns. We receive no payment for these links.
1
What it does
A customer platform with AI agents for content, campaigns, prospecting and customer service, built on its CRM data.
Why it matters
The agents work from your own customer records, which makes their output more relevant than a general chatbot.
2
What it does
An AI platform for marketing teams that runs agents and workflows with your brand's voice and guidelines built in.
Why it matters
Built for marketers from the start, with tools to keep large volumes of content consistent.
3
What it does
Canva's suite of AI design tools for generating layouts, images and copy and for editing photos.
Why it matters
Lets people who are not designers produce presentable graphics and social posts in minutes.
4
What it does
Generative AI that creates on-brand variations of adverts, emails and visuals, then publishes and optimises them.
Why it matters
Suited to larger teams that need many versions of a campaign while staying within brand rules.
5
What it does
A marketing platform for personalised customer engagement, with Agentforce agents that plan and run campaigns.
Why it matters
The natural choice for organisations whose customer data already lives in Salesforce.
6
What it does
Customer data and marketing automation across email, text, WhatsApp and mobile push, with AI to write and target messages.
Why it matters
Very widely used by online retailers, where well-timed messages have a direct effect on sales.
7
What it does
A platform for search, advertising and social visibility that now also tracks how brands appear in AI answers. It is now part of Adobe.
Why it matters
As more people ask AI assistants instead of searching, knowing how your brand shows up there is becoming essential.
8
What it does
Creates videos presented by AI avatars and translates and dubs them into many languages.
Why it matters
Makes training, product and explainer videos without cameras, studios or presenters.
9
What it does
Email and text marketing with automation, plus generative AI to write and design campaigns.
Why it matters
A familiar, affordable option for small businesses that want AI help without a complex system.
10
What it does
Social media publishing, engagement, analytics and listening, with AI help for writing posts and replies.
Why it matters
Keeps a brand's social channels in one place and helps small teams respond faster.